In this one-day classroom simulation, learners will compete with one another to build and retain a profitable customer base by establishing and defending a strong market position. They will analyze market research to make tactical choices: Will we go for the high end of the market, or the low end? Pursue a unique niche or attack a competitor’s stronghold? Compete on differentiation or on price?

Put your marketing and sales professionals on the fast track to the principles of marketing and branding in this half-day classroom simulation. Learners will join one of four fictional companies who are fiercely competing in a narrow segment of the marketplace. There is little differentiation; the customer base is restless; and there is little brand loyalty.  Marketing and sales professionals see first hand how their decisions will have real consequences in terms of customers’ perceptions and how their preferences change over time.

This one-day experience is an exciting combination of real-life sales application and interactive simulations. Your sales people will learn and apply a repeatable process for increasing sales, improving close rates, reducing cycle times, and it that will give management greater insight into the organization’s sales pipeline.